Highest spending drug classes through February 2015
Advertisers in professional health journals spent over $86 million January through February 2015, according to Kantar Media.
Cancer Therapy is the top drug class advertising by both dollars and pages, as it was in both 2014 and 2013. These antineoplastic agents make up 11% of the total dollars spent on professional health print ads so far in 2015.
Top 5 Print Ad Drug Classes (Dollars): YTD February 2015
- Antineoplastic Agents – $9.6 MM (+48%)
- Diabetes Oral – $3.5 MM (-15%)
- Antivirals, Other – $3.1 MM (+124%)
- Diabetes Insulin – $2.9 MM (+86%)
- Anticoagulants Oral – $2.8 MM (-9%)
The percentage changes compare January–February 2015 to January–February 2014. For more information on these ad insights or other data, let us know.
Kantar Media sets the standard for accurate, comprehensive competitive advertising intelligence in professional healthcare. Check back next month for updated data on the top products, classes, companies and category movers year-to-date.