direct marketing data updates through q2 2014

We don’t know about you, but 2014 is zooming by here at the Kantar Media SRDS headquarters. We’ve added exciting new functionality to, including programmatic ad inventory, but that doesn’t mean that we still haven’t been busy updating our other media databases. Direct marketing always keep us on our toes.

In June, our data team made 15,493 updates to the SRDS Direct Marketing List Sourceand added hundreds of new DM lists.

That brings the total number of direct marketing updates made this year to 88,875!

If you’re interested in receiving “Today’s New Lists,” a daily email newsletter for subscribers detailing what’s changed in our DM database the previous day,send us a note.

Click here for details on updates to the other databases. If you ever have any questions about the data in our listings, contact us here.

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