media data updates through April 2015

Spring has finally sprung here at In April, our data team made 5,932 updates (not including direct marketing) to the databases, bring this year's total to 22,969. That's a nearly 5% increase in updates year-over-year.

Year-to-date data updates break down as follows:

  • 4,384 newspaper updates
  • 4,896 business publication updates
  • 4,069 digital updates (websites, networks and other tech companies)
  • 2,488 radio updates
  • 3,018 consumer magazine updates
  • 591 out-of-home updates
  • 542 TV & cable updates

If you have any questions about updates, let us know or sign in now to start working on your next media plan.

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