Top pharma categories advertising in print medical journals through February 2015 (by pages)

Advertisers in professional health journals purchased 13,410 total ad pages through February 2015, according to Kantar Media. Cancer Therapy is the top drug class advertising by both pages and dollars, as it was in both 2013 and 2014. These antineoplastic agents make up over 14% of total share in the market.

Top 5 Print Ad Drug Classes (Pages): YTD February 2015
  1. Antineoplastic Agents – 1,935 pages (+50%)
  2. Antivirals, Other – 497 pages (+91%)
  3. Diabetes Oral – 392 pages (-35%)
  4. Anticoagulants Oral – 386 pages (-3%)
  5. Biological Response Modifier – 367 pages (+38%)

The percentage changes compare January–February 2015 to January–February 2014. For more information on these ad insights or other data, let us know.

Kantar Media sets the standard for accurate, comprehensive competitive advertising intelligence in professional healthcare. Check back next month for updated data on the top products, classes, companies and category movers year-to-date.




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