Which pharma companies spent the most in print journals in 2014?
In 2014, Johnson & Johnson spent more than $34 million advertising its drug products in professional health journals, meaning it comprises 6% of the total market share among all companies. 2014 was Johnson & Johnson's second year in a row as the top spender. Both AstraZeneca and GlaxoSmithKline are new to the top three.
Top 5 Print Ad Pharmaceutical Companies (Dollars): January–December 2014
- Johnson & Johnson – $34 MM (-17%)
- AstraZeneca – $19 MM (+65%)
- GlaxoSmithKline – $15 MM (+27%)
- Pfizer – $13 MM (+.3%)
- Novartis – $11 MM (+6%)
The percentage changes in parentheses compare 2014 to 2013. For more information on these ad insights or other data, contact us.
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