Women with Lupus Depend Less on Traditional Health Information Sources
According to the 2015 MARS Consumer Health Study, approximately 1.5 million women (age 18+) in the US are professionally diagnosed with Lupus. While the majority of this patient group is receiving medical care and treatment, they are less likely than other US adult females to value traditional sources of healthcare information such as doctors, friends, or family. Women diagnosed with Lupus are more likely to research treatments on their own and trust the experiences of others who are living with the condition.
83% of women diagnosed with Lupus say they value (very much/somewhat) online resources for healthcare information and they are 86% more likely than the average woman to be more comfortable talking about their health and wellness concerns online than they are face-to-face.
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The 2015 MARS Consumer Health Study is the only dedicated, syndicated research in the healthcare industry that ties ailments, pharma brands, attitudes about healthcare and many other data points to consumers’ media consumption habits.