Global Advertising Expenditure Q1-Q2 2015 vs. Q1-Q2 2016

The global media landscape experienced some major shifts during the first half of 2016 as compared to the similar time period last year. In our Global Advertising Expenditure Trends report, we've examined what changes have been taking place across different countries, categories and brands.

This report examines:

  • Change of overall advertising expenditure by country
  • Change in expenditure broken down by media type for each country
  • Q1-Q2 2016 advertising expenditure by market category for each country
  • Q1-Q2 2016 top 10 advertisers/brands by country
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