Healthcare Marketing: Spend & Trends

Kantar Media and Ad Age have joined together to develop a co-branded whitepaper focused on healthcare marketing trends. Ad spending for the U.S. healthcare industry last year hit a record $9.7 billion, up 11%. TV still rules, but consumers increasingly are looking online for answers.

This report examines:

  • The healthcare advertising market
  • Hospital and medical advertisers
  • Online and mobile healthcare resources
  • Spotlight on Diabetes
  • Healthcare consumer profiles
  • Physician profiles

Download the report today to get the facts and figures you need to know. Stat.

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