Retail Marketing Whitepaper
Kantar Media and AdAge have joined together to develop a co-branded whitepaper focused on retail marketing. It draws upon Kantar Media insights from Ad Intelligence, AdGooroo, Marx, Audiences & Millward Brown Digital/Compete.
While it's been a tough rebound for the Retail industry post-recession, it's finally picking up speed. Department store ad spend is on the rise. Couponing is growing. And Retail is now the largest U.S. ad spending category, up 3% over the previous year.
This report looks at how online retailers like Amazon have started to replace traditional brick-and–mortar stores, Google is leveling the playing field and how retailers have had to readjust their media mixes, to reach their audiences.