The cost-of-living crisis has brought about some big and obvious changes to the behaviour of many consumers as they seek to mitigate the effects of rising costs by spending smarter.

However, a number of largely unrecognised yet profound cost-of-living-related consumer behavioural changes are evolving, with commercial ramifications and opportunities for marketers.

We have analysed our TGI consumer data and compiled an infographic exploring and contextualising five of the most significant of these as-yet largely unheralded behaviours, including:

  • A sharp rise in the proportion of young women using
  • Particularly high interest in socially responsible financial products among young adults
  • A considerable increase in engagement with financial content in magazines - especially among older consumers

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