Audiences Unlocked

As people move across channels and platforms, our audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making.

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Understand and monetise content across platforms
Measure cross-platform reach and frequency with granular audience insight.
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Smart marketing starts with TGI

Build a complete understanding of your audience profile and target them effectively.
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News & Resources
Discover the key attitudes and behaviours of different groups of British consumers in relation to health - and implications for marketers
18 July 2024
Kantar Media recently published People-powered measurement, a guide to audience panels and how they are playing a starring role in measurement and calibration. Our team of Kantar... Read MoreMedia experts have summarised some of the key takeaways in a series of videos now available on our YouTube channel. Read Less
17 July 2024
Germany hosts one of the world’s largest sporting events: the UEFA Euro 2024. As all eyes are on the competition, the media and marketing sectors are poised to capitalise on high v... Read Moreiewer engagement - but what does Kantar Media data tell us about what makes these football fans different and how can precise audience profiling and people-centric measurement significantly enhance media planning? Read Less
04 July 2024
For the third consecutive year, Kantar Media hosted ISBA, the body representing advertisers in the UK, for a briefing in Cannes to share an update on Origin as several milestones h... Read Moreave been achieved in the past twelve months. In this article, Frances Sheardown shares the briefing’s main takeaways.Read Less
04 July 2024