Audiences Unlocked

Kantar BrandZ 2023
Kantar Media selected by Aquila to develop CMM solution in the United States

Aquila has contracted with Kantar Media to build a single source cross-media calibration audience panel in the United States. The panel will be used for calibration purposes and as a core component of the service.

People-Powered Measurement Guide
People-Powered Measurement
Our guide to audience panels and how they are playing a starring role in measurement and calibration.
Global Digital Media Behaviour Report on Laptop Screen
Global Digital Media Behaviour Report
Explore global consumer engagement with video streaming and social networking.
media trends and predictions 2024 booklets
Content goes back to the future

Explore our annual report that illuminates the myriad opportunities and challenges confronting the content and advertising ecosystems

As people move across channels and platforms, our audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making.

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Understand and monetise content across platforms
Measure cross-platform reach and frequency with granular audience insight.
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Smart marketing starts with TGI

Build a complete understanding of your audience profile and target them effectively.
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News & Resources
Decoding young olympic viewers
Decoding young Olympic viewers
Ahead of the Paris Games, Antony Hilton delves into new survey data to explore fan engagement, content consumption, and brand influence.
24 July 2024
Kantar Media and Barb complete UK panel expansion to 7,000 homes
We are proud to have partnered with Barb to complete the panel expansion to unlock new insights into audience viewing behaviours
23 July 2024
Holiday Trends
Top 2024 holiday trends
As the big summer getaway starts, we explore key consumer holiday trends, including top influences for those yet to book a main holiday this year and engaging prominent niche holid... Read Moreaymaker groupsRead Less
23 July 2024
Watch People-powered measurement in videos
People-Powered Measurement: Insights from Kantar Media's audience measurement experts
Kantar Media recently published People-powered measurement, a guide to audience panels and how they are playing a starring role in measurement and calibration. Our team of Kantar... Read MoreMedia experts have summarised some of the key takeaways in a series of videos now available on our YouTube channel. Read Less
19 July 2024