Audiences Unlocked

Global Digital Media Behaviour Report on Laptop Screen
Global Digital Media Behaviour Report
Explore global consumer engagement with video streaming and social networking.
media trends and predictions 2024 booklets
Content goes back to the future

Explore our annual report that illuminates the myriad opportunities and challenges confronting the content and advertising ecosystems

Kantar BrandZ 2023
Break free from stereotypes and boost your marketing impact
Our latest guide for marketers, powered by TGI data, explores ways to actively avoid bias through people-powered segmentation and targeting.
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Unlocking value from cross-platform measurement
Our two complimentary guides for advertisers and media owners will help inform your future strategy, contextualise the importance of online video measurement, and ultimately help grow your business.

As people move across channels and platforms, our audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making.

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Understand and monetise content across platforms
Measure cross-platform reach and frequency with granular audience insight.
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Smart marketing starts with TGI

Build a complete understanding of your audience profile and target them effectively.
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News & Resources
Stress and cosmetic procedures
Cosmetic procedure interest among the most stressed
Our TGI data reveals that stressed consumers in the UK are increasingly turning to cosmetic treatments
19 March 2024
Purchasers via smart device
Big rise in proportion of adults making purchases by smart device in recent years
Our TGI data reveals the spending and media consumption habits of British adults who pay via contactless
08 March 2024
Chocoholics
Nearly 8 million consumers claim to eat chocolate every day
Our latest TGI data reveals the trends in consumers' relationship with chocolate in Britain
01 March 2024
Co-viewing: Who is really in front of the screen?
Co-viewing: who is really in front of the screen?
How can broadcasters and advertisers harness co-viewing to maximise the impact of their strategies? Evgenia Molchina and Laurence Chausson explore these themes further and assess t... Read Morehe role of panels in delivering people-based measurement to understand the full viewing pictureRead Less
01 March 2024