Audiences Unlocked

As people move across channels and platforms, our audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making.

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Understand and monetise content across platforms
Measure cross-platform reach and frequency with granular audience insight.
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Smart marketing starts with TGI

Build a complete understanding of your audience profile and target them effectively.
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News & Resources
A trio of new EU laws signify broader global regulatory trends, writes Stuart Wilkinson - and notably audience measurement is in scope for the first time
24 May 2024
Our guide to audience panels and how they are playing a starring role in measurement and calibration
15 May 2024
Kantar Media, the global leader in audience measurement and data, has appointed Lucy Bristowe as CEO, UK & Western Europe. She will take up the post in June 2024, reporting to Patr... Read Moreick Behar, Global CEO. Lucy succeeds Louise Ainsworth, who recently announced she would be stepping down after six years at the helm. Read Less
09 May 2024
Knut-Arne Futsæter, Research Director at Kantar Media explores the challenges and opportunities that the changing listening landscape is bringing in Norway and beyond
29 April 2024