Audience Measurement & Insight
Unlock audiences and drive growth, with our versatile audience measurement solutions and expertise
Build long-term value for your business by understanding context and comparability across platforms and devices. Enrich and activate first-party data to monetise attentive and engaged viewers.
Our TV ratings and audience measurement services deliver a consistent source of accurate data that drives informed decisions.
We work with a broad range of clients across the media ecosystem – from established players to new challengers in over 60 markets worldwide. This breadth has given us the understanding that everyone uses audience data in different ways to service different business outcomes, or different models, and we have built flexibility into our solutions from the ground up accordingly.
What we do
Devices don’t watch content – people do. Discover how Kantar Media’s panels and technologies deliver granular, people-based insights into the viewing experience
If it’s not measured, it’s not monetised! Learn how we can help you unlock value by delivering deduplicated audiences as viewers move across platforms and devices.
Learn how we work with platforms, technology providers and partners to enhance measurement solutions, deploying the most advanced data science methods and techniques to integrate data sets at scale.
Find out how Kantar Media audience measurement solutions are getting bigger and better and driving success for all.