Audience Measurement & Insight

Unlock audiences and drive growth, with our versatile audience measurement solutions and expertise

Build long-term value for your business by understanding context and comparability across platforms and devices. Enrich and activate first-party data to monetise attentive and engaged viewers.

Our TV ratings and audience measurement services deliver a consistent source of accurate data that drives informed decisions.  

We work with a broad range of clients across the media ecosystem – from established players to new challengers in over 60 markets worldwide. This breadth has given us the understanding that everyone uses audience data in different ways to service different business outcomes, or different models, and we have built flexibility into our solutions from the ground up accordingly. 

What we do

TV & viewing ratings

Devices don’t watch content – people do. Discover how Kantar Media’s panels and technologies deliver granular, people-based insights into the viewing experience

Cross-platform & cross-media measurement 

If it’s not measured, it’s not monetised! Learn how we can help you unlock value by delivering deduplicated audiences as viewers move across platforms and devices. 

Data connectivity & data science 

Learn how we work with platforms, technology providers and partners to enhance measurement solutions, deploying the most advanced data science methods and techniques to integrate data sets at scale. 

Blueprint for audience measurement

Find out how Kantar Media audience measurement solutions are getting bigger and better and driving success for all.  

 

How we help you

  • How do you grow and retain audiences and subscribers?

    Opportunity

    Build and optimise customer management and CRM tools to increase loyalty and identify new prospects. 

    Our audience data gives you valuable insights into the performance of new advertising solutions and emerging platforms like connected TVs. Evaluate consumer demand for different content delivery mechanisms and uncover emerging trends so you can make decisions with confidence. 
  • Can you move faster to measure and monetise your audience?

    Opportunity

    Yes! We provide definitive data to understand trends in demand and migration between platforms, so media sellers can increase ad revenues and be informed during carriage and licensing negotiations. 
  • How can you optimise your media spend in a complex media ecosystem?

    Opportunity

    Discover who’s engaging where, and how often, with trusted data from Kantar Media. 

    We deliver deduplicated user-centric reach and frequency data to understand how audiences are spending time across platforms, so you can focus on targeting effectively, optimising campaigns in flight, and driving sales and impact. 

  • How can you gain maximum value from first-party data sets? 

    Opportunity

    Activate your first-party data by leveraging our state-of-the-art data science and at-scale processing expertise. Connect data sets to add value for customer profiling, retention, targeting and ad planning. 
  • How are my audiences engaging with content across platforms? 

    Opportunity

    Discover who’s engaging where, and how often, with trusted data from Kantar Media. 

    Our audience measurement solution ensures you don’t operate with commercial blind spots, while our expertise enables you to calibrate your strategy. 
  • What is a total viewing audience approach? 

    Opportunity

    We deliver the solutions that measure and report all viewing on all platforms, delivering a single people-based measure of media consumption, performance and value. This comprehensive approach gives media platforms the data they need to drive engagement with their audiences and optimise their investments.  

    We do this by providing deduplicated, user-centric reach and frequency across platforms and services, improving content monetisation to deliver the data in support of improved carriage deals. 
News & Resources
GALLUP ADFACTS, a Kantar Media solution in Denmark, recently published its list of the biggest TV advertisers in 2023 in the Danish market
28 March 2024
In 2024, we are set to experience an array of landmark sporting, cultural and political events – but with new ways of accessing live content, how can we prepare for the pivotal mom... Read Moreents to come?Read Less
27 March 2024
At AEDEMO, Spain’s biggest event bringing together representatives from the media industry, we gave a presentation to highlight the importance of having a complete view of viewing
27 March 2024
Financial pressures and oversaturated video markets are impacting media appetites - but insight and data can help build lasting loyalty, writes Gary Brown
22 March 2024