News and Resources
Opinion
Sharper resolution: using machine-learning to measure audiences in high definition
By matching device-level data with the strength of machine-learning, Kantar Media is able to fully leverage panels to understand who is watching content at census level. It’s unlocking the full power of people-based measurement, writes Emiliano Cancellieri.
29 July, 2025
Events
Origin steps up from beta to broader market use
After years of development and testing, the UK’s cross-media measurement programme is gaining traction, reports Frances Sheardown.
23 July, 2025
News
Kantar Media Appoints Constance Emmanuelli to Global Executive Team
Constance Emmanuelli to join the Global Executive Team, effective September 1, 2025
23 July, 2025
Data Insights
Consumers’ nuanced relationship with cash today
Some are convinced the days of cash are numbered, but TGI reveals a nuanced picture.
18 July, 2025
News
Kantar Media launches unified video audience measurement in Peru
Available in Brazil, Argentina, Colombia, Chile, Spain — and now, Peru — Cross-Platform View™ delivers a unified view of audience behaviour across screens, unlocking new video insights.
18 July, 2025