Partnership with TRP Research brings new data visualisation modules to existing TechEdge users, soon scaling reach of AudEx to over 70 markets worldwide.
Copenhagen, 6 November, 2025 – TechEdge, a Kantar Media company and global leader in audience analytics, has become the exclusive global technology provider for AudEx – the innovative data visualisation and reporting platform from TRP Research.
AudEx allows users across an organisation to curate a bespoke view of the media landscape. TechEdge’s capacity to handle large amounts of cross-media data and its robust calculation engine will augment AudEx’s capabilities, thus bringing simplified data visualisation benefits to an increasingly complex media landscape.
Effective immediately, UK-based TechEdge users will be able to access AudEx’s ready-to-use and customisable dashboards – no coding, configuration or technical expertise required. Clients simply specify what they want to see and AudEx provides an intuitive reporting suite that brings together data into actionable insights.
AudEx access will soon be extended internationally through TechEdge’s extensive presence in over 70 markets worldwide.
“AudEx is an ideal complement to the powerful data processing and analytical capabilities that are so valued by TechEdge clients. Today’s announcement enables users to derive more value from their data with simple, ready-to-use visualisations to understand audience performance,” said Søren Holmberg Andersen, Executive Managing Director of TechEdge.
“We’re delighted to see AudEx reach more users in more markets through this partnership,” added David Raybould, CEO of TRP Research. “Partnering with TechEdge will enable world-leading broadcasters, agencies and advertisers to access a clear, visual understanding of their content, audiences and trends enabling faster, more confident decision-making and driving media intelligence through their organisations”
Already trusted by leading UK broadcasters, AudEx now forms part of TechEdge’s broader analytics portfolio, which includes AdvantEdge for analysis, K2 for planning and optimisation and KxM for cross-media optimisation.
About TechEdge
TechEdge, Kantar Media’s software division, is the market leading tool for accessing and analysing audience data. We connect data, audiences, and currencies to enable broadcasters, media agencies and advertisers to navigate complexity and achieve growth. www.grouptechedge.com
About TRP Research
TRP Research is the television industry’s partner for the reporting of measurement data and understanding the media market. TRP offers clients an enhanced understanding of media content, consumption and audience reaction by combining its knowledge and expertise of the media market with existing industry data, first party data sources and data from our own media panels. www.trpresearch.com
AudEx