TGI Audience Profiling & Targeting
Drive performance for your marketing campaigns and media plans with trusted data, audience insights and media expertise
TGI’s unique data and insights can help media buyers and sellers identify target segments, plan cross-media campaigns and activate audiences.
TGI’s rich global survey data provides marketers with the consumer understanding they need to create target audience profiles and drive business results. TGI data encompasses all aspects of audience behaviour – from product use to leisure activities, to attitudes and media engagement – and is trusted by hundreds of agencies, media owners and brands every day.
Our in-depth TGI consumer data enables you to better understand and reach key consumer targets by enabling more compelling insights, smoother campaign planning and more impactful audience activation – both online and offline.
See below for key ways our TGI data is relied upon by hundreds of our clients every day, across agencies, media owners and brands:
- Identify your key consumer targets by understanding the full spectrum of their behaviours, characteristics and attitudes
- Evaluate what messaging will best appeal to your targets’ interests and behaviours
- Our TGI connected solutions complement your existing datasets through TGI’s unrivalled depth and breadth of consumer understanding
- Inform optimal cross-media planning to engage your audiences in the most impactful way
- Activate your key audiences across DSPs with real-world, privacy-safe consumer insights
- Demonstrate the affinity between users of your media brands – both online and offline – and advertiser brands, to build more compelling sales arguments
- Stand out from competitors by highlighting your audiences’ unique points of difference
- Highlight the indispensability of a specific communication channel in a media plan
- Optimise your pricing by proving the value of your ad inventory
- Combine your audience data with the breadth of TGI insights to better articulate the value of your digital audiences on your SSPs.
- Understand your consumers’ far beyond the parameters of your first party data – including their attitudes, media consumption and shopping behaviours
- Evaluate what makes users of your brand different to those of your competitors – and the targeting implications of this
- Map existing audience segments from your first party data on to TGI for a broader view of who they are and how you can engage them
- Enjoy enhanced collaboration with your agencies and other campaign partners by understanding how you can reach your audiences in the right place, at the right time, with the most effective messaging
What we do
TGI Consumer Data
Every year, TGI surveys 700,000 people worldwide to build a complete picture of consumers and their media habits. Marketers use this comprehensive data for consumer analysis and target-audience profiling.
TGI Data Connections
Don’t settle for ‘one size fits all’ – connecting other data sets with TGI can reveal custom-tailored insights that give your business the edge.
TGI Analysis Tools
Fast and flexible TGI analysis tools put powerful insights within reach for every user, with simple interfaces and clear data visualisations.
How we can help you
How can I better understand and target key consumer audiences?
Opportunity
TGI offers unprecedented breadth and depth, including 25 billion datapoints covering thousands of media titles and brands. Analysing these comprehensive, granular metrics will enable you to build a complete picture of consumers and better understand and target specific audiences.
How we help
How can I identify the right media properties and media mix for my campaigns?
Opportunity
TGI comprises the industry’s most complete data set of media property usage, from digital platforms to national and local media titles, enabling truly optimised cross-media campaigns.
With TGI, you can assess consumer consumption of any mix of media, media vehicles or specific media brands, to fully understand engagement and refine campaign efficiency.
How we help
How can I understand and target consumer targets as flexibly as possible?
Opportunity
TGI provides both harmonised multi-market data sets and rich local studies for efficient local and global understanding.
We also offer several flexible ways to access TGI data and customised solutions, such as incorporating bespoke questions, connecting data sets and more – giving you the opportunity to create your own truly tailored insights.
How we help
Beyond Bias
Break free from stereotypes and boost your marketing impact – our latest guide for marketers, powered by TGI data
Client results
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