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TGI’s unique data and insights can help media buyers and sellers identify target segments, plan cross-media campaigns and activate audiences. 

TGI’s rich global survey data provides marketers with the consumer understanding they need to create target audience profiles and drive business results. TGI data encompasses all aspects of audience behaviour – from product use to leisure activities, to attitudes and media engagement – and is trusted by hundreds of agencies, media owners and brands every day. 

Our in-depth TGI consumer data enables you to better understand and reach key consumer targets by enabling more compelling insights, smoother campaign planning and more impactful audience activation – both online and offline.

See below for key ways our TGI data is relied upon by hundreds of our clients every day, across agencies, media owners and brands:

 

    What we do

    TGI Consumer Data 

    Every year, TGI surveys 700,000 people worldwide to build a complete picture of consumers and their media habits. Marketers use this comprehensive data for consumer analysis and target-audience profiling.  

    TGI Data Connections

    Don’t settle for ‘one size fits all’ – connecting other data sets with TGI can reveal custom-tailored insights that give your business the edge. 

    TGI Analysis Tools 

    Fast and flexible TGI analysis tools put powerful insights within reach for every user, with simple interfaces and clear data visualisations. 

    How we can help you

    How can I better understand and target key consumer audiences?
    Opportunity

    TGI offers unprecedented breadth and depth, including 25 billion datapoints covering thousands of media titles and brands. Analysing these comprehensive, granular metrics will enable you to build a complete picture of consumers and better understand and target specific audiences. 

    How can I identify the right media properties and media mix for my campaigns?
    Opportunity

    TGI comprises the industry’s most complete data set of media property usage, from digital platforms to national and local media titles, enabling truly optimised cross-media campaigns. 

    With TGI, you can assess consumer consumption of any mix of media, media vehicles or specific media brands, to fully understand engagement and refine campaign efficiency. 

    How can I understand and target consumer targets as flexibly as possible?
    Opportunity

    TGI provides both harmonised multi-market data sets and rich local studies for efficient local and global understanding.  

    We also offer several flexible ways to access TGI data and customised solutions, such as incorporating bespoke questions, connecting data sets and more – giving you the opportunity to create your own truly tailored insights. 

    Client results

    News & Resources

    Engaging consumers with values tied to Pride Month

    New TGI data shows consumer attitudes towards inclusion and diversity have become more nuanced— creating a more complex environment for brands looking to celebrate Pride Month. Here we explore the scale of the challenge and share advice on how to respond.

    16 June, 2025

    Engagement With Inclusion and Diversity – Report

    This Pride Month, understand how today’s consumers are engaging with brands’ inclusion and diversity initiatives, as well as tolerance with how others choose to live their lives.

    16 June, 2025

    Five Key 2025 Financial Trends

    Discover how Britain’s consumers are engaging with finance today with our infographic showcasing five key financial trends.

    13 June, 2025

    Favourite TV shows around the world

    Discover what kinds of TV shows are most popular in Britain and around the world, including key differences between markets and audiences

    15 May, 2025