TGI Audience Profiling & Targeting

Drive performance for your marketing campaigns and media plans with trusted data, audience insights and media expertise

TGI’s unique data and insights can help media buyers and sellers identify target segments, plan cross-media campaigns and activate audiences.  

TGI’s rich global survey data provides marketers with the consumer understanding they need to create target audience profiles and drive business results. TGI data encompasses all aspects of audience behaviour – from product use to leisure activities, to attitudes and media engagement – and is trusted by hundreds of agencies, media owners and brands every day.  

What we do

TGI Consumer Data 

Every year, TGI surveys 700,000 people worldwide to build a complete picture of consumers and their media habits. Marketers use this comprehensive data for consumer analysis and target-audience profiling.  

TGI Data Connections 

Don’t settle for ‘one size fits all’ – connecting other data sets with TGI can reveal custom-tailored insights that give your business the edge. 

TGI Analysis Tools 

Fast and flexible TGI analysis tools put powerful insights within reach for every user, with simple interfaces and clear data visualisations.

How we help you

  • How can I better understand and target key consumer audiences?

    Opportunity

    TGI offers unprecedented breadth and depth, including 25 billion datapoints covering thousands of media titles and brands. Analysing these comprehensive, granular metrics will enable you to build a complete picture of consumers and better understand and target specific audiences. 

  • How can I identify the right media properties and media mix for my campaigns?

    Opportunity

    TGI comprises the industry’s most complete data set of media property usage, from digital platforms to national and local media titles, enabling truly optimised cross-media campaigns. 

    With TGI, you can assess consumer consumption of any mix of media, media vehicles or specific media brands, to fully understand engagement and refine campaign efficiency. 
  • How can I understand and target consumer targets as flexibly as possible?

    Opportunity

    TGI provides both harmonised multi-market data sets and rich local studies for efficient local and global understanding.  

    We also offer several flexible ways to access TGI data and customised solutions, such as incorporating bespoke questions, connecting data sets and more – giving you the opportunity to create your own truly tailored insights. 
Kantar Media Beyond Bias
Beyond Bias
Break free from stereotypes and boost your marketing impact – our latest guide for marketers, powered by TGI data
Beyond Bias 2023
News & Resources
Our TGI data reveals around a third of British adults today are feeling stressed and unhappy
19 June 2024
The Association of National Advertisers (ANA) announced today significant progress and new milestones reached in its desire for a Cross-Media Measurement (CMM) solution. Aquila has... Read More contracted with Kantar Media to build a single source cross-media calibration audience panel in the United States. The panel will be used for calibration purposes and as a core component of the service.Read Less
17 June 2024
Former Google Global Cross-Media Currency & Industry Advocacy Leader to champion Kantar Media's innovation and growth agenda and lead North American expansion
29 May 2024
A trio of new EU laws signify broader global regulatory trends, writes Stuart Wilkinson - and notably audience measurement is in scope for the first time
24 May 2024