TGI Audience Profiling & Targeting
Drive performance for your marketing campaigns and media plans with trusted data, audience insights and media expertise
TGI’s unique data and insights can help media buyers and sellers identify target segments, plan cross-media campaigns and activate audiences.
TGI’s rich global survey data provides marketers with the consumer understanding they need to create target audience profiles and drive business results. TGI data encompasses all aspects of audience behaviour – from product use to leisure activities, to attitudes and media engagement – and is trusted by hundreds of agencies, media owners and brands every day.
What we do
Every year, TGI surveys 700,000 people worldwide to build a complete picture of consumers and their media habits. Marketers use this comprehensive data for consumer analysis and target-audience profiling.
Don’t settle for ‘one size fits all’ – connecting other data sets with TGI can reveal custom-tailored insights that give your business the edge.
Fast and flexible TGI analysis tools put powerful insights within reach for every user, with simple interfaces and clear data visualisations.