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TGI’s unique data and insights can help media buyers and sellers identify target segments, plan cross-media campaigns and activate audiences. 

TGI’s rich global survey data provides marketers with the consumer understanding they need to create target audience profiles and drive business results. TGI data encompasses all aspects of audience behaviour – from product use to leisure activities, to attitudes and media engagement – and is trusted by hundreds of agencies, media owners and brands every day.  

What we do

TGI Consumer Data 

Every year, TGI surveys 700,000 people worldwide to build a complete picture of consumers and their media habits. Marketers use this comprehensive data for consumer analysis and target-audience profiling.  

TGI Data Connections

Don’t settle for ‘one size fits all’ – connecting other data sets with TGI can reveal custom-tailored insights that give your business the edge. 

TGI Analysis Tools 

Fast and flexible TGI analysis tools put powerful insights within reach for every user, with simple interfaces and clear data visualisations. 

How we can help you

How can I better understand and target key consumer audiences?
Opportunity

TGI offers unprecedented breadth and depth, including 25 billion datapoints covering thousands of media titles and brands. Analysing these comprehensive, granular metrics will enable you to build a complete picture of consumers and better understand and target specific audiences. 

How can I identify the right media properties and media mix for my campaigns?
Opportunity

TGI comprises the industry’s most complete data set of media property usage, from digital platforms to national and local media titles, enabling truly optimised cross-media campaigns. 

With TGI, you can assess consumer consumption of any mix of media, media vehicles or specific media brands, to fully understand engagement and refine campaign efficiency. 

How can I understand and target consumer targets as flexibly as possible?
Opportunity

TGI provides both harmonised multi-market data sets and rich local studies for efficient local and global understanding.  

We also offer several flexible ways to access TGI data and customised solutions, such as incorporating bespoke questions, connecting data sets and more – giving you the opportunity to create your own truly tailored insights. 

Client results

News & Resources

Fast food trends of Britain’s youth

Understand trends in the relationship Britain’s young people have today with fast food and takeaways

13 November, 2024

Black Friday engagement growing in Republic of Ireland

With Black Friday approaching, we explore the ways to best engage these shoppers

17 October, 2024

Why storytelling is so crucial in a world of data

The media is no stranger to telling stories, writes Rachel Macey, but what role does storytelling play in research, insights and strategy?

16 October, 2024

Growing engagement with ‘challenger’ banks

The proportion of adults claiming to use online-only banks has doubled in recent years. We explore who is driving this rise in adoption

9 October, 2024