Engagement With Inclusion and Diversity – Report
This Pride Month, understand how today's consumers are engaging with brands' inclusion and diversity initiatives, as well as tolerance with how others choose to live their lives.
June is Pride month, a time for celebrating and advocating equality for the LGBTQ+ community. In our latest report we explore our TGI consumer data across a variety of countries to uncover changing engagement with brands’ inclusion and diversity initiatives, as well as with how others choose to live their lives.
To download the full report please fill in the short form to the right.
Themes explored in the report include:
- How comfortable different consumer groups today are at discussing sexuality.
- Trends in willingness to judge others on how they choose to live their life – and how this varies between groups and markets.
- Engagement with being surrounded by different people, cultures, ideas and lifestyles.
- Who engages most with brand inclusion and diversity initiatives
- Top media for reaching consumers who are particularly supportive of corporate inclusion and diversity programmes.
- How consumers of brands who have used same sex couples in their adverts are often more likely to engage with inclusion & diversity.