Advertising Intelligence

Access comprehensive advertising insights that help brands and media companies grow

Understand your competitors’ ad spend, placement, messaging and more

Understand competitor ad spend, placement and messaging and gain the advantage you need to win. 

Kantar Media delivers comprehensive ad intelligence across all media forms. Advertisers and agencies rely on us for the competitive research they need to optimise their media plans and increase their share of voice, while media companies can see where they stand and maximise their share of budget.  

What we do

Competitive monitoring 

Stay ahead with alerts on competitor activity, benchmark ad spend and get early visibility on messaging and creative. 

Fast, comprehensive ad intelligence

Rapid data on brand activities, messaging, media performance and share of voice across traditional and digital media. 

Actionable insights

Track campaign performance and share of media spend with trend and spend analysis to identify opportunities. 

How we help you

  • How can brands optimise their advertising strategies?

    Opportunity

    Create informed plans with visibility into your competitors’ media investments and creative messaging. 
  • How can media companies maximise their growth?

    Opportunity

    Identify sales prospects and sharpen your focus with detailed analysis of where, when and how much advertisers are spending. 
  • How can media agencies deliver the best results for clients?

    Opportunity

    Benchmark results and maximise budget allocations with a comprehensive view of the advertising landscape. 
  • How can brands and agencies see how their creative compares?

    Opportunity

    See messaging and creative from other brands in your industry, so you can create informed strategies.  
  • How can I assess my media plans?

    Opportunity

    Achieve transparency across platforms and media with insights into ad placement, spend and creative across display, social, video and more.  
News & Resources
Our TGI data reveals around a third of British adults today are feeling stressed and unhappy
19 June 2024
The Association of National Advertisers (ANA) announced today significant progress and new milestones reached in its desire for a Cross-Media Measurement (CMM) solution. Aquila has... Read More contracted with Kantar Media to build a single source cross-media calibration audience panel in the United States. The panel will be used for calibration purposes and as a core component of the service.Read Less
17 June 2024
Former Google Global Cross-Media Currency & Industry Advocacy Leader to champion Kantar Media's innovation and growth agenda and lead North American expansion
29 May 2024
A trio of new EU laws signify broader global regulatory trends, writes Stuart Wilkinson - and notably audience measurement is in scope for the first time
24 May 2024