Advertising Intelligence

Access comprehensive advertising insights that help brands and media companies grow

Understand your competitors’ ad spend, placement, messaging and more

Understand competitor ad spend, placement and messaging and gain the advantage you need to win. 

Kantar Media delivers comprehensive ad intelligence across all media forms. Advertisers and agencies rely on us for the competitive research they need to optimise their media plans and increase their share of voice, while media companies can see where they stand and maximise their share of budget.  

What we do

Competitive monitoring 

Stay ahead with alerts on competitor activity, benchmark ad spend and get early visibility on messaging and creative. 

Fast, comprehensive ad intelligence

Rapid data on brand activities, messaging, media performance and share of voice across traditional and digital media. 

Actionable insights

Track campaign performance and share of media spend with trend and spend analysis to identify opportunities. 

How we help you

  • How can brands optimise their advertising strategies?

    Opportunity

    Create informed plans with visibility into your competitors’ media investments and creative messaging. 
  • How can media companies maximise their growth?

    Opportunity

    Identify sales prospects and sharpen your focus with detailed analysis of where, when and how much advertisers are spending. 
  • How can media agencies deliver the best results for clients?

    Opportunity

    Benchmark results and maximise budget allocations with a comprehensive view of the advertising landscape. 
  • How can brands and agencies see how their creative compares?

    Opportunity

    See messaging and creative from other brands in your industry, so you can create informed strategies.  
  • How can I assess my media plans?

    Opportunity

    Achieve transparency across platforms and media with insights into ad placement, spend and creative across display, social, video and more.  
News & Resources
A trio of new EU laws signify broader global regulatory trends, writes Stuart Wilkinson - and notably audience measurement is in scope for the first time
24 May 2024
Our guide to audience panels and how they are playing a starring role in measurement and calibration
15 May 2024
Kantar Media, the global leader in audience measurement and data, has appointed Lucy Bristowe as CEO, UK & Western Europe. She will take up the post in June 2024, reporting to Patr... Read Moreick Behar, Global CEO. Lucy succeeds Louise Ainsworth, who recently announced she would be stepping down after six years at the helm. Read Less
09 May 2024
Knut-Arne Futsæter, Research Director at Kantar Media explores the challenges and opportunities that the changing listening landscape is bringing in Norway and beyond
29 April 2024