Sports Market Analytics & Research

Shape your sports media strategies with market intelligence that offers a deep understanding of fans, potential brand ambassadors and the value of sponsorship

We help brands, agencies and rights holders understand the power of sport in reaching audiences and influencing consumers across the world, based on 25+ years of expertise.

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Sports market analytics and research from Kantar Media provides unique insights into fan behaviours, audience sizing, sponsorship evaluation and the influence of athletes.

What we do

SportScope

Know your fans and understand their media choices, attitudes and brand preferences to power your sports strategy.

Sport viewing & media analysis

Harness our leading viewing data and sponsorship expertise to estimate the size of sport audiences and their value to brands.

MVP = most valuable player

Explore the marketability and brand power of athletes so you can optimise your strategies and partnerships.

How do I understand the reach of my sports fanbase?

Opportunity

We provide the insights you need to understand the impact and power of sports teams and franchises, related brands, rights holders and sports competitions.

How we help
MVP: Understand the Brand Power of Athletes SportScope
How many fans are watching?

Opportunity

Our viewing analysis delivers a rich understanding of who is engaging with what sports, and how.

How we help
Sport Viewing & Media Analysis SportScope
How can I demonstrate value to sponsors and brand partners?

Opportunity

Our media analysis, brand exposure and valuation data helps you understand the effectiveness of sport in delivering brand visibility and value for brand partners, sponsors and rights holders.

How we help
Sport Viewing & Media Analysis MVP: Understand the Brand Power of Athletes