Sports Market Analytics & Research

Shape your sports media strategies with market intelligence that offers a deep understanding of fans, potential brand ambassadors and the value of sponsorship

We help brands, agencies and rights holders understand the power of sport in reaching audiences and influencing consumers across the world, based on 25+ years of expertise. 

Sports market analytics and research from Kantar Media provides unique insights into fan behaviours, audience sizing, sponsorship evaluation and the influence of athletes.  

What we do


Know your fans and understand their media choices, attitudes and brand preferences to power your sports strategy.  

Sport viewing & media analysis

Harness our leading viewing data and sponsorship expertise to estimate the size of sport audiences and their value to brands.  

MVP = most valuable player

Explore the marketability and brand power of athletes so you can optimise your strategies and partnerships.  

How we help you