Sports Market Analytics & Research

Shape your sports media strategies with market intelligence that offers a deep understanding of fans, potential brand ambassadors and the value of sponsorship

We help brands, agencies and rights holders understand the power of sport in reaching audiences and influencing consumers across the world, based on 25+ years of expertise. 

Sports market analytics and research from Kantar Media provides unique insights into fan behaviours, audience sizing, sponsorship evaluation and the influence of athletes.  

What we do

SportScope

Know your fans and understand their media choices, attitudes and brand preferences to power your sports strategy.  

Sport viewing & media analysis

Harness our leading viewing data and sponsorship expertise to estimate the size of sport audiences and their value to brands.  

MVP = most valuable player

Explore the marketability and brand power of athletes so you can optimise your strategies and partnerships.  

How we help you

News & Resources
Former Group Director, Research and Measurement, GroupM, joins Kantar Media
10 October 2024
The proportion of adults claiming to use online-only banks has doubled in recent years. We explore who is driving this rise in adoption
09 October 2024
Explore consumer engagement with electric cars and what this means for the automotive sector
04 October 2024
Kantar Media announces that Prime Video has joined its Cross-Platform ViewTM service in Spain
02 October 2024