Sport Viewing & Media Analysis

Our sports market analysis gives you a deep understanding of the global coverage and viewership of sport and its power as a commercial platform
Sports viewing abstract image

Global reach, local expertise

Our extensive network in 40+ markets means you get in-country support from experts who can help contextualise insights and provide nuance. 

Sports viewing data

Working with global leaders in audience research, you’ll receive a richer understanding of who’s watching what sports on what platforms and via which channels. 

Media analysis, brand exposure & valuation data

You’ll gain a clear understanding of the effectiveness of sport in delivering brand visibility and value for partner brands. 

If you want a richer understanding of the effectiveness of sports properties as vehicles for reaching consumers, Kantar Media can help. We have over 25 years of expertise analysing the relationship between sponsorship execution and the impact of media value.

Experience & expertise 

Kantar Media was the first company to bring image recognition to the sports market in 2004, revolutionising this area of research. Clients benefit from experienced and knowledgeable staff overseeing all aspects of the process, delivering not only guaranteed quality, but also human-driven insight. You can easily compare the results generated, thanks to consistent methodologies across all different media channels.  

Quality assured

Accurate media analysis is a crucial element in meeting our clients’ needs and understanding the performance of sponsorship assets. 

Stringent quality control is applied throughout the process, giving you confidence in our robust analysis of the sporting industry. 

Media analysis & delivery 

Capitalising on the market coverage available to Kantar Media, we bring you better access and better understanding of the data surrounding your content. Local expertise draws out compelling insights and actionable recommendations. 

Clients benefit from our flexible approach to servicing and delivery. We offer reliable visualisation and market reporting that you can use to dissect data sets at your convenience. 

Our industry experts are always on hand to offer consultation or support the presentation of results and insights. 


Also within Kantar Media 
We offer the robust solution to measure branding for athletes. It helps you understand the marketability, value and presence of athletes to get better results from your marketing and partnerships
Understand the sports market: gain in-depth, quality and affordable insight into the sports market landscape with our dedicated sports measurement solution
Drive performance for your marketing campaigns and media plans with trusted data, audience insights and media expertise