Sport Viewing & Media Analysis
If you want a richer understanding of the effectiveness of sports properties as vehicles for reaching consumers, Kantar Media can help. We have over 25 years of expertise analysing the relationship between sponsorship execution and the impact of media value.
Experience & expertise
Kantar Media was the first company to bring image recognition to the sports market in 2004, revolutionising this area of research. Clients benefit from experienced and knowledgeable staff overseeing all aspects of the process, delivering not only guaranteed quality, but also human-driven insight. You can easily compare the results generated, thanks to consistent methodologies across all different media channels.
Accurate media analysis is a crucial element in meeting our clients’ needs and understanding the performance of sponsorship assets.
Stringent quality control is applied throughout the process, giving you confidence in our robust analysis of the sporting industry.
Media analysis & delivery
Capitalising on the market coverage available to Kantar Media, we bring you better access and better understanding of the data surrounding your content. Local expertise draws out compelling insights and actionable recommendations.
Clients benefit from our flexible approach to servicing and delivery. We offer reliable visualisation and market reporting that you can use to dissect data sets at your convenience.
Our industry experts are always on hand to offer consultation or support the presentation of results and insights.