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Origin steps up from beta to broader market use

After years of development and testing, the UK’s cross-media measurement programme is gaining real traction, reports Frances Sheardown from Cannes 2025 — with wider adoption, industry backing and global relevance all firmly in sight.

27 June, 2025

Engaging consumers with values tied to Pride Month

New TGI data shows consumer attitudes towards inclusion and diversity have become more nuanced— creating a more complex environment for brands looking to celebrate Pride Month. Here we explore the scale of the challenge and share advice on how to respond.

16 June, 2025

Engagement With Inclusion and Diversity – Report

This Pride Month, understand how today's consumers are engaging with brands' inclusion and diversity initiatives, as well as tolerance with how others choose to live their lives.

16 June, 2025

All Screens, All Fans: Why Measurement Matters

As fans watch sport across devices, on the go, and in both private and public spaces, measurement must evolve to keep pace.

13 June, 2025

Five Key 2025 Financial Trends

Discover how Britain's consumers are engaging with finance today with our infographic showcasing five key financial trends.

13 June, 2025