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Photo of a single red rose

Who really spends big on Valentine’s Day?

We explore the highest Valentine’s Day gift spenders and how marketers can best engage them.

10 February, 2026

Global Digital Media Behaviour Report

Global Digital Media and Tech Trends Report 2026

Discover how the digital media and tech behaviours of connected consumers around the world are evolving

4 February, 2026

Phot of people running

Engaging the non-gym fitness fanatics

Almost 10 million adults in Britain work out every week to get fitter or lose weight - but don't belong to a gym. For fitness brands in their traditional new year push, that's a big opportunity hiding in plain sight.

21 January, 2026

Photo of supermarket cart and aisle

In January bargains matter, but so does quality

January is a month of deals – but for many food and drink shoppers, quality and flavour are at least as important as a bargain

13 January, 2026

Photo showing the rise of online second hand clothing buying and selling

Second-hand, first choice: the shoppers embracing pre-loved fashion

The buying and selling of second hand clothes online is booming, with more and more consumers flocking to sites such as Vinted. We explore the consumers driving this trend and how they can be engaged.

2 December, 2025