TechEdge Audience Analytics

Analyse audience viewing data, trends and signals in markets worldwide with apps and software from the industry’s leading respondent-level solution

Maximise the power, accessibility and actionability of your data sets with our data-agnostic TechEdge apps and software.  

We provide a range of software and applications to analyse audience viewing data and help businesses improve media planning and buying. 

Our teams have deep expertise, working with audience data from over 80 markets around the world. 

We help clients maximise their return on investment by providing the tools to plan and analyse complex data sets. Our applications meet a variety of use cases, enabling clients to unlock audiences with analytics software, user-friendly apps, dashboards and APIs. 

What we do

Powerful, customisable apps & software

Get the audience analytics tools you need to inform media analysis, planning, optimisation, scheduling and campaign management. Partner with us to build bespoke solutions and APIs to complement your in-house systems.

Data integration and connectivity 

Empower assets such as audience marketing, connected device and consumer insights data with our data science expertise and at-scale processing capabilities.

How we help you

  • How can you optimise your media plans?


    View, evaluate and plan with both local and global audience behaviour data, by media channel and by programme. 
  • How can you derive maximum value from your data assets?


    Connecting data from multiple sources is critical to unlocking their value. Our data science, analytics and software development teams have deep expertise in integrating data from multiple sources, enabling you to get the most from your investments. 
  • How can you easily access actionable insights?


    TechEdge offers fast, user-friendly, highly visual tools that allow you to quickly analyse large data sets. Using APIs, we can filter and extract audience data to offer feeds that connect directly with your systems. 
  • How can global players unlock unified planning and research across countries?


    Our apps and software enable global clients to integrate data from multiple countries to meet their planning and research needs. 
News & Resources
Discover the key attitudes and behaviours of different groups of British consumers in relation to health - and implications for marketers
18 July 2024
Kantar Media recently published People-powered measurement, a guide to audience panels and how they are playing a starring role in measurement and calibration. Our team of Kantar... Read MoreMedia experts have summarised some of the key takeaways in a series of videos now available on our YouTube channel. Read Less
17 July 2024
Germany hosts one of the world’s largest sporting events: the UEFA Euro 2024. As all eyes are on the competition, the media and marketing sectors are poised to capitalise on high v... Read Moreiewer engagement - but what does Kantar Media data tell us about what makes these football fans different and how can precise audience profiling and people-centric measurement significantly enhance media planning? Read Less
04 July 2024
For the third consecutive year, Kantar Media hosted ISBA, the body representing advertisers in the UK, for a briefing in Cannes to share an update on Origin as several milestones h... Read Moreave been achieved in the past twelve months. In this article, Frances Sheardown shares the briefing’s main takeaways.Read Less
04 July 2024