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Maximise the power, accessibility and actionability of your data sets with our data-agnostic TechEdge apps and software.

We provide a range of software and applications to analyse audience viewing data and help businesses improve media planning and buying. 

Our teams have deep expertise, working with audience data from over 80 markets around the world. 

We help clients maximise their return on investment by providing the tools to plan and analyse complex data sets. Our applications meet a variety of use cases, enabling clients to unlock audiences with analytics software, user-friendly apps, dashboards and APIs. 

What we do

Powerful, customisable apps & software

Get the audience analytics tools you need to inform media analysis, planning, optimisation, scheduling and campaign management. Partner with us to build bespoke solutions and APIs to complement your in-house systems.

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Data integration and connectivity 

Empower assets such as audience marketing, connected device and consumer insights data with our data science expertise and at-scale processing capabilities.

How we can help you

How can you optimise your media plans?
Opportunity

View, evaluate and plan with both local and global audience behaviour data, by media channel and by programme. 

How can you derive maximum value from your data assets?
Opportunity

Connecting data from multiple sources is critical to unlocking their value. Our data science, analytics and software development teams have deep expertise in integrating data from multiple sources, enabling you to get the most from your investments. 

How can you easily access actionable insights?
Opportunity

TechEdge offers fast, user-friendly, highly visual tools that allow you to quickly analyse large data sets. Using APIs, we can filter and extract audience data to offer feeds that connect directly with your systems. 

How can global players unlock unified planning and research across countries?
Opportunity

Our apps and software enable global clients to integrate data from multiple countries to meet their planning and research needs. 

Client results

News & Resources

No more blind spots

Video’s ‘multidirectional’ nature is reshaping brands, audiences and commerce, writes Adriana Favaro — drawing upon insights from Kantar IBOPE Media’s recent ‘Inside Video’ report to ensure robust audience measurement remains high on the agenda for marketers seeking clarity in an increasingly complex ecosystem.

29 May, 2025

Kantar Media’s People Meter7 and content detection technology to power TAM service in Hong Kong

The Television Audience Measurement service – renewed to 2031 – will measure all viewing across free & pay TV, OTT and satellite channels on the TV set. This includes live, video-on-demand and catch-up viewing up to seven days of the 6.5 million TV population aged 4+ in Hong Kong.   Read the press release from CSM below.

21 May, 2025

Favourite TV shows around the world

Discover what kinds of TV shows are most popular in Britain and around the world, including key differences between markets and audiences

15 May, 2025

Holiday trends 2025

Understand the key behaviours and attitudes impacting how consumer groups are planning holidays in 2025

6 May, 2025