Maximise the power, accessibility and actionability of your data sets with our data-agnostic TechEdge apps and software.

We provide a range of software and applications to analyse audience viewing data and help businesses improve media planning and buying. 

Our teams have deep expertise, working with audience data from over 80 markets around the world. 

We help clients maximise their return on investment by providing the tools to plan and analyse complex data sets. Our applications meet a variety of use cases, enabling clients to unlock audiences with analytics software, user-friendly apps, dashboards and APIs. 

What we do

Powerful, customisable apps & software

Get the audience analytics tools you need to inform media analysis, planning, optimisation, scheduling and campaign management. Partner with us to build bespoke solutions and APIs to complement your in-house systems.

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Data integration and connectivity 

Empower assets such as audience marketing, connected device and consumer insights data with our data science expertise and at-scale processing capabilities.

How we can help you

How can you optimise your media plans?
Opportunity

View, evaluate and plan with both local and global audience behaviour data, by media channel and by programme. 

How can you derive maximum value from your data assets?
Opportunity

Connecting data from multiple sources is critical to unlocking their value. Our data science, analytics and software development teams have deep expertise in integrating data from multiple sources, enabling you to get the most from your investments. 

How can you easily access actionable insights?
Opportunity

TechEdge offers fast, user-friendly, highly visual tools that allow you to quickly analyse large data sets. Using APIs, we can filter and extract audience data to offer feeds that connect directly with your systems. 

How can global players unlock unified planning and research across countries?
Opportunity

Our apps and software enable global clients to integrate data from multiple countries to meet their planning and research needs. 

Client results

News & Resources

Engaging consumers with values tied to Pride Month

New TGI data shows consumer attitudes towards inclusion and diversity have become more nuanced— creating a more complex environment for brands looking to celebrate Pride Month. Here we explore the scale of the challenge and share advice on how to respond.

16 June, 2025

Engagement With Inclusion and Diversity – Report

This Pride Month, understand how today’s consumers are engaging with brands’ inclusion and diversity initiatives, as well as tolerance with how others choose to live their lives.

16 June, 2025

All Screens, All Fans: Why Measurement Matters

As fans watch sport across devices, on the go, and in both private and public spaces, measurement must evolve to keep pace.

13 June, 2025

Five Key 2025 Financial Trends

Discover how Britain’s consumers are engaging with finance today with our infographic showcasing five key financial trends.

13 June, 2025