Global Digital Media and Tech Trends Report 2026
Discover how the digital media and tech behaviours of connected consumers around the world are evolving
The past year has seen great changes across the world in consumer engagement with media.
Evolving engagement with tech and AI, rollout of new streaming subscription models and changing social networking behaviours mean media owners, brands and agencies alike are seeking to better understand, reach and profile key consumer audiences.
Insights from our 2026 TGI Global Quick View survey reveal how today’s online consumers across 36 markets worldwide are engaging with media, advertising, content and technology and what opportunities exist for those in the media and marketing ecosystems.
In our new report we draw upon latest TGI Global Quick View insights to explore key trends within the media and marketing landscape:
- Engagement with advertising on paid video streaming services
- Changing consumer engagement with tech
- Content engagement trends and differences between audiences
- Trends in shopping via social networks