News and Resources
Opinion
Panel Exchanges are easy – it’s what happens before and after that delivers gold standard audience measurement
From managing consent, weighting & managing a consistent sample to ensuring data individualisation, it’s time to pay closer attention to the pre- and post- exchange environments, write Andrew Bradford & Plamen Yotov
18 March, 2025
News
How the shifting attitudes of young men risks stalling progress on female leadership – and how these minds can be changed
Exclusive new data from Kantar Media’s TGI shows how young men across the world are increasingly aligning with outdated attitudes about women’s roles. Here we explore these trends and offer advice on how businesses, individuals and public bodies can best respond.
6 March, 2025