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Report: Drinking habits of Britain’s Gen Z

Discover the relationship that Britain's Gen Z has with alcohol today, how this differs to older generations and key behavioural differences between young drinkers and non-drinkers.

10 February, 2025

Strengthening The Signal

Kantar Media’s Campaign Audience Validation™ tool enabled Bancolombia to maximise its campaign impact on media platforms.

6 February, 2025

Growing male engagement with toiletries and cosmetics

An exploration of the growing engagement among men in Britain with toiletries and cosmetics and how best to reach this audience

29 January, 2025

Delivering value with audience data

Rachel Shaw & Jeroen Verspeek, BBC

24 January, 2025

Kantar Group announces the proposed sale of Kantar Media

Kantar Group, a leading, global market research company based in London and portfolio company of Bain Capital, has announced today the proposed sale of Kantar Media to H.I.G. Capital, a leading global alternative investment firm with $67 billion of capital under management.

17 January, 2025