Five Key 2025 Financial Trends

Discover how Britain’s consumers are engaging with finance today and how financial considerations are impacting their attitudes and behaviours. Our infographic draws on our TGI consumer data to explore five key trends in engagement with financial products and services among different consumer groups.

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Themes explored in the infographic include:

• How consumer confidence towards spending due to wider economic forecasts has fluctuated across recent years, with the pandemic and cost-of-living feeding in to volatile trends around purchasing.
• The relationship of different consumer financial segments with using cash, including changes in recent years between age groups in their preference for cash.
• The importance – or lack of importance – of responsible finance for different kinds of consumers.
• Which types of financial consumer are especially interested in the role AI can offer in customer service.
• The best mix of media to reach those intending to open an account with a new bank or building society in the next year.