Available in Brazil, Argentina, Colombia, Chile, Spain — and now, Peru — Cross-Platform View™ delivers a unified view of audience behaviour across screens, unlocking new video insights.

Lima, 18 July 2025 – Kantar Media, the leading provider of audience measurement, media intelligence and advertising insights across Latin America, has introduced its Cross-Platform View™ solution in Peru — marking the first time the market gains access to unified data on video consumption across both linear TV and online video platforms.
Already in use across key markets including Brazil, Argentina, Colombia, Chile and Spain, Cross-Platform View™ provides a single-source view of audience behaviour, helping the industry better understand how people engage with content across all screens.
“From now on, the Peruvian market will have more visibility than ever before on cross-platform viewing” said Ana Laura Barro, CEO of Kantar IBOPE Media for Peru and Central America. “It’s a significant step forward in bringing more transparency, precision and strategic insight to broadcasters, advertisers and agencies alike.”
A unified view of today’s video landscape
Cross-Platform View™ delivers unified measurement of video consumption across linear TV and online video platforms to capture how audiences engage with content on TVs, laptops, smartphones and tablets.
With intuitive, interactive dashboards, it enables users to explore audience profiles and evolving consumption patterns. The solution delivers consistent, comparable metrics across formats, bringing clarity to a complex video ecosystem.
It also helps identify overlapping behaviours across screens, track platform performance and surface strategic audience segments and growth opportunities.
A new era for audience measurement in Peru
As online video consumption grows and linear TV continues to reach large audiences, understanding how audiences are distributed across screens is more important than ever. “Cross-Platform View™ empowers industry players to answer one of today’s most pressing questions: How is audience split across platforms and devices? Access to unified, trusted data is essential to optimise investments, create value and stay competitive in a fast-moving media landscape” added Ana Laura Barro.
About Kantar Media
As people increasingly move across channels and platforms, Kantar Media’s data and audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making.
Working with panel and first-party data in over 80 countries, we have the world’s fastest growing cross-media measurement footprint, underpinned by versatility, scale, technology and expertise, to drive long-term business growth for our clients and partners.