Audience Measurement Technology
TV set and online viewing monitoring: understand your audience and the content and advertising they’re watching with our media measurement solutions, based on data aggregated from over 140,000 connected devices daily

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Overview

Our media measurement technology captures viewing across all platforms and devices by integrating TV data from people meters with home network traffic from router meters.  

With over 70,000 people meters and 27,000 router meters in markets worldwide, Kantar Media can provide a comprehensive picture of media consumption. 

Key Features

Cross-media measurement

Our technologies measure total viewing across screens, devices and platforms, with second-by-second granularity.  

World-class content detection

Our proprietary technologies for identifying and tracking content are used by other measurement companies and endorsed by trade bodies like SMPTE. 

Secure cloud solutions  

We provide a data-centric system architecture, ensuring flexibility, resilience and data security for data processing and storage.  

people meter imageThe Kantar Media People Meter 7 includes a personalised user interface to increase engagement and enhance panel management and is used in countries around the world including the UK, Netherlands, Turkey, Chile and Israel.  

Since we revolutionised audience measurement with the invention of the original People Meter, our technology has been deployed in more markets than any other provider. Each day, we process data from 70,000 people meters across 40,000 homes around the world.

focal meter imageKantar Media’s Focal Meter is the most widely used router meter globally, with deployments and live services in 12 countries already measuring over 88,000 screens.  

It tracks and measures all tagged viewing activity across the home network and can also monitor audio, display and wider internet activity, offering cross-media capabilities. Once tagged, viewing on personal devices such as smartphones and tablets is measured both in and out of home. 

Kantar Media provides the most advanced content and advertising detection engineering technologies.  

Our I33 audio-matching and SNAP and INK watermarking systems capture all viewing across screens with high granularity. Around the world, 5,600+ channels are being audio-matched and 2,200+ watermarked, with over 1,000 new VOD assets added each day.  

Tagging allows us to understand impressions and duration for video content and ads. We take an agnostic approach, and our systems are compatible with all tags across all major platforms and providers. 

Discover
Our high-quality audience measurement panels provide person-level audience viewing data. With Kantar Media you can learn exactly who’s watching, and how, across platforms and devices
Our connected data solutions leverage both our experience in maximising the potential of data at scale and our world-leading data science team, to integrate and enhance the granularity of TV and viewing data
Measure the reach of advertising across platforms and media with our granular audience insights. Understand and monetise your content across platforms