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How many people are actually watching each screen, and who are they?
What combination of screens are they using and when?
Our panels deliver deep and actionable data into the totality of viewing with true people-based measurement. They map the future of the media ecosystem and are a focal point for our technology development.
The industry relies on our trusted privacy-compliant solutions to make the most informed decisions about real-world audience behaviour.
Panels offer people-based measurementGo beyond household-level metrics and gain deep and actionable insight into the complete viewing experience on a person-based level.
Cross-media insightsCalibrate and unify data sets across platforms and devices to establish reach and frequency, and target demographics across all screens.
Safe, trusted, compliantWe manage and process data from panel homes across the world, providing vital viewing insights each day. Protecting panellist privacy and keeping their data safe is mission critical.
Together, these hybrid data sets enable powerful planning, trading and evaluation capabilities.