Audience Data at Scale

Overview

Supercharge panel data by integrating data sources, and increase the granularity of audience ratings measurement. Our track record of integrating and enhancing other data sets with world-leading data integrations solutions speaks for itself. 

Building on our creation of the world’s first return-path service using operator data with Sky in 2005, we now process viewing data from over six million set-top boxes each night across 17 live markets, working with operators that include Astro, Corus, Sky, Singtel, MultiChoice and Vodafone.  

We measure all forms of online and streaming video in order to measure addressable and advanced advertising. We also help reduce ratings volatility by reporting long-tail viewing and smaller linear channels.  

Key Features

Data processing

We process and integrate streaming data, data from connected and Smart TVs, operator data, and addressable and ad-server data. By ingesting and integrating this data, we enhance panel precision and reduce ‘zero cells’.  

Data integration

We unlock insights by integrating your data with Kantar Media data on demographics, actual viewing levels and reach across platforms and devices.  

Data agnostic  

We can work with a broad range of data sources, including media consumption data, purchase data, and data from third-party business planning tools.