Audience Data at Scale

Enhance panel data and increase granularity by scaling up your audience measurement. Add census, media consumption, purchase and third-party data, all at massive scale

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Supercharge panel data by integrating data sources, and increase the granularity of audience ratings measurement. Our track record of integrating and enhancing other data sets with world-leading data integrations solutions speaks for itself. 

Building on our creation of the world’s first return-path service using operator data with Sky in 2005, we now process viewing data from over six million set-top boxes each night across 17 live markets, working with operators that include Astro, Corus, Sky, Singtel, MultiChoice and Vodafone.  

We measure all forms of online and streaming video in order to measure addressable and advanced advertising. We also help reduce ratings volatility by reporting long-tail viewing and smaller linear channels.  

Key Features

Data processing

We process and integrate streaming data, data from connected and Smart TVs, operator data, and addressable and ad-server data. By ingesting and integrating this data, we enhance panel precision and reduce ‘zero cells’.  

Data integration

We unlock insights by integrating your data with Kantar Media data on demographics, actual viewing levels and reach across platforms and devices.  

Data agnostic  

We can work with a broad range of data sources, including media consumption data, purchase data, and data from third-party business planning tools.  
Our expert data science team uses the most advanced techniques to combine and enhance data at scale. 
We ensure that all data is compliant with applicable privacy regulations and that all opt-in permissions have been secured. 
All data is fused and stored in cloud systems for efficient access and water-tight data security.
Supercharge your data! Integrate audience data and enhance with statistical analysis and expertise across different media and platforms
TV set and online viewing monitoring: understand your audience and the content and advertising they’re watching with our media measurement solutions, based on data aggregated from over 145,000 connected devices daily
Our high-quality audience measurement panels provide person-level audience viewing data. With Kantar Media you can learn exactly who’s watching, and how, across platforms and devices