Audience Data Science & Analysis

Supercharge your data! Integrate audience data and enhance with statistical analysis and expertise across different media and platforms

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Constant innovation, robust methodology, and human expertise drive our data science solutions.  

With 2,500 experts serving clients in 62 markets, we lead the industry in data science innovation: pioneering the use of capping algorithms in audience measurement to turn raw streams into actual viewers; unifying panel and census data; and integrating streaming data with panels to fuel measurement solutions in the UK, Netherlands, Finland and Norway. 

Key Features

Panel and census data integration 

We have deep expertise in integrating census and panel data, allowing you to report content and advertising at a highly granular level.

Convert device data into audience profiles 

Our data science experts can convert data about devices and streams into full viewer profiles, so you can enhance user retention, acquisition and ad targeting strategies.

Bringing dispersed data sets together  

We bring data sets together to create cross-platform and cross-media insights and deliver a total view of audience behaviour. 

Unifying audience and consumer data 

By integrating media usage data with consumer purchasing and lifestyle data, we help you supercharge planning and targeting and improve your campaign ROI. 

TV set and online viewing monitoring: understand your audience and the content and advertising they’re watching with our media measurement solutions, based on data aggregated from over 145,000 connected devices daily
Our high-quality audience measurement panels provide person-level audience viewing data. With Kantar Media you can learn exactly who’s watching, and how, across platforms and devices
Enhance panel data and increase granularity by scaling up your audience measurement. Add census, media consumption, purchase and third-party data, all at massive scale