Kantar Media appoints new Head of Marketing Communications UK
John McCarthy will be responsible for communicating the full breadth of Kantar Media's services for media agencies, media owners and brands including customised media research, media monitoring and evaluation, TGI marketing and media data and consultancy and audience measurement services in the UK. He will also have additional responsibilities as Audiences Sector Global Marketing Communications Director.
John McCarthy joined the Intelligence sector of Kantar Media, then TNS Media Intelligence, in 2003 and spearheaded marketing efforts for the business. In autumn 2008 his responsibilities were extended to lead global and UK marketing communications for Kantar Media Audiences.
In performing this dual role, John McCarthy will work closely with Nadine Szyf-Beley, Global Communication and Marketing Director, Kantar Media to lead the company's marketing and communications strategy in the UK.