Sarah Sanderson appointed Managing Director of Kantar Media Custom

Kantar Media is pleased to announce that Sarah Sanderson has been appointed Managing Director of Kantar Media’s Custom research unit. Sarah, who has worked for Kantar Media since 2006, has a wealth of experience, having previously worked at BMRB, MORI, Ipsos Media and Research International.

Sarah replaces Liz McMahon, who is transferring to TNS UK.

Andy Brown, Chairman of Kantar Media, comments on the appointment, “We are very fortunate that we are blessed with a very rich and talented team in our Custom division. Sarah brings enormous experience and creativity to the role”.

Sarah comments, “I am delighted to be taking over at such an exciting time for clients as we help them to maximise the opportunities created by digital and multi-platform developments”.




For further information please contact:

James Powell, Marketing Manager, Kantar Media TGI & Custom

Telephone: +44 0208 433 4448


About Kantar Media

Kantar Media provides critical information that helps our clients make better decisions about communications. We enable the world’s leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry. Our services and data include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers’ reactions in earned media. As the global house of expertise in media and marketing information, Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behaviour and digital insights, marketing and advertising effectiveness to social media monitoring. Our experts currently work with 22,000 companies tracking over 4 million brands in 50 countries.

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