25 Days of Data - Day 17

Education is a priority for Brazilians

Continuing our series looking at consumer preferences of Brazilians, Kantar IBOPE Media analysed the importance of education in Brazil.

Using TGI data, 78% of respondents who are enrolled in a teaching institution (public or private) are between 12 and 24 years old. 

Among respondents who are parents, mothers or legal guardians, 76% agree with the phrase "My children's education is a priority." The survey also indicated that 32% of respondents consume content related to education in the media (newspapers, TV, magazines or the Internet).

Click here to find out how music impacts the lives of Brazilians.

Click here to find out how Kantar Media can help you understand today's consumers.



Search article


Consumer & Audience Targeting
Read more
Consumer Behaviour
Read more