25 Days of Data - Day 11

Marking the start of the 2017 Christmas season, with the release of the John Lewis Christmas advert was posted on Youtube earlier today, monstrous amounts of chatter about Moz have taken over Twitter at a global scale, but activity around the ad had actually begun to grow earlier in the week too. After the sneak peak on Monday the 6th November, anticipation around this year’s John Lewis Christmas advert swelled on Tuesday, reaching 2.7K Tweets

Within the first 48 hours, the official @UnderTheBed account penned the most Re-Tweeted post, but it was UK beauty vlogger Zoe Sugg, or @Zoella, who’s excited Tweet received the most Impressions and Likes over the four days.

To find out more about how we analysed John Lewis's social activity. 

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