Kantar Twitter TV Ratings leaderboard shows the top 5 programmes that received the most engagement on Twitter over the last week. The leaderboard is ranked by number of Tweets and include the following metrics:
- Impressions - the total number of times that a Tweet (or Retweet) has been seen about a particular programme
- Unique Authors - the number of unique authors of Tweets about the programme in question
- Tweets - the total number of Tweets about a programme during the transmission window. This includes both Unique Tweets and Retweets.
This is just a small example of the data available through the Kantar Twitter TV Ratings. Access to the full breadth of data including 24/7 tracking, detailed minute by minute program breakdown, gender split, sentiment analysis, brand affinity and daily and sport leaderboards is available through subscription.
Find out more about our Social TV Tools Arrange a demo