Uncovering the European sport fan

Football’s popularity is clear, but even it sees big variations in interest by country

Football – of course – is particularly popular across Western Europe, though its popularity nonetheless fluctuates widely by country. TGI data shows that in Germany nearly two-thirds of adults have an interest in it (64%), dropping to 54% in Spain, 47% in France and 43% in Britain.

Athletics, tennis and rugby all see vastly different levels of interest between markets

Other sports are rather more polarised by market. Athletics, for example, is especially popular in Germany, with a quarter of the adult population interested in it, compared to just 15% of adults in Britain. Conversely, tennis is followed by 37% of consumers in France and 32% in Spain, compared to just 12% of Germans. Rugby is of course far more popular in Britain and France than Germany and Spain.