25 Days of Data - Day 21

Retail advertising on national TV during the 2017 winter holiday season got off to a strong start. From October 30-November 26, 2017 retail advertisers have spent $667 million on national TV ads – an increase of 10.4 percent compared to the similar time period in 2016.

This is a welcome uptick after a slow 2016 holiday season for retail advertising. On a weekly basis, spend followed an almost identical pattern compared to 2016, however the levels of expenditures were consistently higher every week of 2017.

This data first appeared in Winter Holiday 2017 - Unwrapping the first half of the season. 

Download Kantar Media's report into Winter Holiday Retail Advertising 2016 trends and a look at 2017