Kantar Media participates in inaugural Facebook Measurement Partners Summit
Last month, colleagues from Kantar Media as well as Kantar Worldpanel and Kantar Insights attended the first global summit of Facebook measurement partners.
Held in London, the summit included partner presentations, panel discussions and case studies from a range of data partners and clients – including agencies, consultancies and advertisers.
This summit is part of a wider initiative of Facebook to collaborate with third-party measurement providers and linking deeper into the ad planning and buying ecosystem.
Learn more about the initiative by viewing the short video below: