Discover TAXI Complete

TAXI Complete is a new standard in Trackable Asset Cross-Platform Identification.

Powered by Kantar Media technology, the TAXI initiative helps establish an open standard audio watermarking system for identifying entertainment and advertising assets across distribution platforms and for setting standards for multi-channel asset tracking. At the core of this initiative is development of an open standard forbinding assets identifiers to advertising and content that would help these identifiers remain embedded throughout the media distribution ecosystem.

What is TAXI Complete:

  • Brings the concept of automation full circle by enabling content and advertising to be seamlessly and automatically identified, in effect, making these systems complete
  • Standardized identification of video assets: Ad-ID for Ads and EIDR for content (Entertainment ID Registry)
  • Open standard audio watermark to bind identifiers to remain embedded throughout entire media distribution eco-system

To download our TAXI Complete whitepaper, or to ask a question, please fill out the form to the right. 


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