23% of the Super Bowl TV show this year was commercials
by Lara O'Reilly, Business Insider
This year's Super Bowl featured 51 minutes 20 seconds of ads — the second highest amount of ad time in the big game's history, according to data from Kantar Media.
Ads — which included a commercial break in the Super Bowl's first ever period of overtime — accounted 23% of the of the game's 3 hours 47 minute broadcast.
The record is held by Super Bowl XLVII in 2013, when 51 minutes 40 seconds of ads were shown.
However, Super Bowl LI did set a commercial record: If you set aside the unpaid promotional spots for broadcaster Fox and the NFL, the big game this year featured the most commercials from paying advertisers, at 41 minutes 30 seconds.
This year's top-spender was Anheuser-Busch InBev, which aired 3 minutes 30 seconds of ads.
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View our full Super Bowl LI post-game report