A New Breed of Political Ad Enters the Midterms
Published on:
17 October 2018
Solution:
Advertising Monitoring & Evaluation
This year's midterms have a new type of ad. It's low budget, never airs on TV, and is helping unknown, novice candidates make headlines. Kantar Media's Mitchell West, Senior Analyst, CMAG, shares his thoughts with the Wall Street Journal.
View the original article from the Wall Street Journal