AdGooroo Builds Local Insight To Analyze Competitors' Campaigns
by Laurie Sullivan, MediaPost
It's not something we talked about way back when I worked in marketing. We called it spying -- the ability to learn competitive information and use it to your advantage. Now companies are building platforms that look into one another's online campaigns and calling it gaining local insight. I guess it levels the bidding field.
Kantar Media's search marketing intelligence company AdGooroo launched Local Insight Tuesday to give advertisers a view into the types of paid search campaigns competitors run in local markets.
The platform provides insight into campaigns running in 55 U.S. cities. Some of the data includes identifying their competitors and viewing their strategies and performance.
Marketers also can check on competitors' budgets, traffic and click-through rate estimates, impressions, as well as keyword bids, ad copy, ad position, and landing pages.
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