Laura Ingraham's Advertisers Haven't Fully Returned

by Jeremy Barr, The Hollywood Reporter

In the first week of May, 'The Ingraham Angle' featured roughly a third of the ads it once boasted in the days preceding the late March boycott.

On March 28, after Laura Ingraham tweeted that David Hogg, an 18-year- old survivor of the Parkland, Florida, high school shooting, had been rejected by colleges, dozens of corporate advertisers — including Hulu, Honda and Expedia — abandoned her Fox News show. Despite Ingraham's March 29 tweeted apology to Hogg, which he spurned, many advertisers have not yet come back to the program.

During the first week of May, The Ingraham Angle averaged 12 ads per night, down from the 35 aired in the three days preceding the boycott, according to data provided by Kantar Media to The Hollywood Reporter. And the show averaged just more than seven minutes of nightly advertising for the same week, down about 50 percent, the analytics firm found.

At the very least, it will be an uphill battle for Fox News. "In the past several telecasts, Fox News has increased the paid commercial load in Ingraham’s show by 3-5 minutes per hour," notes Kantar chief research officer Jon Swallen. But, he adds, "The advertisers who declared a boycott have held firm in their avoidance of the program."

Read the full article from The Hollywood Reporter


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