Super Bowl Eyes Nearly Half A Billion In TV Ad Dollars
by Wayne Friedman, MediaPost
Fox’s airing of the Super Bowl this year could draw nearly half a billion dollars in total advertising revenue.
Kantar Media says the game looks to rise above its $445 million level in 2016 -- with national TV advertising dollars coming from pre-game, in-game and post-game coverage.
A year ago, in-game advertising totaled $369.6 million, with pre/post game advertising at $75.4 million. The $445 million total was up over 7% from the 2015 game. A similar or better gain would total just under $500 million.
Kantar says total commercial time in the event rose in 2016 -- to 49 minutes and 35 seconds -- after two years of declines. For 2013, the total commercial time was 51:40 in commercials; 49:15 in 2014; and 48:05 in 2015.
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