Desktop Text Ad Data

Available in SEM Insight and Industry Insight

Kantar Media collects a broad range of data points for desktop paid search text ads, including:

 

SEM Insight

Industry Insight

Sponsor's Domain URL

x

x

Impressions by Keyword

x

x

Estimated Spend by Keyword

x

x

Estimated Clicks by Keyword

x

x

Average Clickthrough Rate by Keyword

x

x

Average Cost Per Click by Keyword

x

x

Average Ad Position

x

x

Number of Unique Ads

x

x

Coverage (% of Searches Yielding an Ad)

x

x

Ad Copy

x

x

Number of Associated Subdomains

x

x

Displayed URL

x

x

Advertiser Category

 

x

Advertiser Sub-Category

 

x

Competing Domains in Category

 

x

Destination URLs

x

 

Paid Search Ad Extensions

Kantar Media collects data for all popular Paid Search Ad Extensions, including:

  • Site Links
  • Seller Ratings
  • Reviews
  • Location (Street Address, City, Phone)
  • Callouts
  • Social (Bing)
  • Google Trusted Store (Product Listing Ads)
  • Survey Ratings (Desktop Only)

For more information, visit Kantar Media’s SEM Insight solution page or Industry Insight solution page


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