SEM Insight

Gain daily visibility into your top competitors’ paid search text ad and product listing ad strategies for desktop and mobile search, including spend, performance stats, keywords, ad copy and landing pages.

Gain a Competitive Edge – Uncover every aspect of your competitors’ campaigns to reveal their strengths and weaknesses

Be More Productive – Identify problem areas in your own campaign and know exactly where to focus your time & effort

Improve Performance – Capitalize on campaign insights to improve ad copy, clickthrough rates, ad position and more

Expand Your Insight & Effectiveness

  • Create Your Own Keyword Groups - View performance at the macro and micro level, segment by product, category, branded keywords or whatever is most important for your business
  • View Your Top Competitors - Know every advertiser who’s competing on your keywords
  • Identify Shifts in Competitors’ Strategies & Tactics – Know when competitors start/stop advertising, change focus from one set of keywords to another, increase or decrease budget, and more
  • Know Your Total Share of Voice – View your Share of Voice on specific keywords vs. competitors by data type (Text Ads, PLAs) and device (Desktop, Mobile)
  • Be Seen More Often – View the percentage of time your ads are appearing when your keywords are searched and focus on improving under-performing terms
  • Drive More Traffic – Identify which keywords you are getting outperformed on
  • Optimize Ad Copy – View your competitors’ ad copy to uncover new copy ideas & strategies to test in your own campaigns
  • Identify New Conversion Strategies – View your competitors’ landing pages to find new copy, design & promotional strategies to test on your own landing pages

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Thinking & Resources

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Webinar
Webinar: Competitive Insights for Amazon Sponsored Products & Google Shopping Ads
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Quicken Loans Dominates Mortgage Ads on TV, LendingTree Tops Paid Search
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Paid Search Advertising for Perfume on Google and Amazon This Mother’s Day
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Perfume
How perfume brands fared in Amazon and Google search results
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