4 ways consumers use smartphones for health information

Nearly 92 million adults own a smartphone and about half of these owners (45.7 million) use their phones to look up health and wellness information. 

Slightly over 32 million adults currently own a tablet with 59% (19 million) of them looking up healthcare information on their tablets in the past month.

How are these digital health information seekers using their devices? 

  • Most of them are looking up symptoms they’re experiencing
  • About 1 in 3 are looking up drug information while at the doctor or pharmacy
  • Close to half are monitoring exercise or calories

Will tablets and smartphones replace the PC/laptop? 

  • Almost 3 out of 4 people of these “health info seekers” use their mobile device to look up health and wellness information while they’re at home.

For more information on subscribing to the study or accessing 2012 results today, contact me at 212-991-6008.

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