AdReaction - Getting Gender Right
How can gender progressive advertising help grow your brand?
Gender is a sensitive topic - one that society is currently renegotiating across social, cultural, political and commercial spheres. Similarly, within the marketing industry, high profile initiatives such as Unstereotype Alliance and the Gender Equality Measure are seeking to eradicate harmful gender-based stereotypes, and marketers need to be more aware than ever that things need to change.
AdReaction: Getting Gender Right delivers new insights into the role of gender in brand strategy, creative response and media targeting. This learning will help marketers find a fresh equilibrium that will enable their brands to flourish in this evolving environment. The report includes analysis of consumer responses to tens of thousands of brands, campaigns and ads, as well as a global survey of marketers.
Download this report from Kantar Millward Brown to find how you can grow your brand, by getting gender right.