Almost 4/5 of doctors use smartphones for professional purposes
The percentage of physicians who use smartphones for work reasons has steadily increased over the last several years but has nearly stabilized in the last six months. In the most current wave data from the Sources & Interactions Study, March 2014: Medical/Surgical Edition, we found that more than three-fourths (79%) of doctors use smartphones for work, a 3% increase year-over-year. Further, almost half (46%) use both a smartphone and a tablet for work reasons.
Full-year data shows that almost half (48%) of all physicians say they use their smartphones to reference drug data, 45% use it to find/perform clinical calculations and 37% use the devices to research general medical issues or specific clinical situations. The study also found that 33% of all doctors make prescribing decisions by smartphone. Further, 30% use their smartphone for professional news updates and 22% use them for peer-to-peer social networking
The Sources & Interactions™ Study is a detailed examination of doctors’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, convention and more. The study is conducted every six months and targets more than 3,000 physicians annually across 22 specialties, exploring their media preferences and habits. Sources & Interactions was designed to help marketers and their agencies cost-effectively allocate resources to their overall promotional mix, and provide publishers with specific insight about where their offerings fit into physicians (and other healthcare professionals’) information inventory.
To find out more about the study and specialty-specific data, let us know.