Complimentary Webcast: Winter Holiday Wrap Up
Published on:
11 February 2016
Another holiday shopping season has been all wrapped up and we took a look back at how retail advertisers fared. During this webinar we uncovered advertising trends and lessons learned during the 2015 Winter Holiday season.
Key insights included:
- How Walmart won share of voice for TV
- The social media strategy that put Kohls ahead of the pack
- Which social media platform saw the highest engagement
- How Amazon kept its lead in the online shopping traffic battle
This webinar took place on Thursday, February 11th at 2:00PM EST/11:00AM PST. If you missed the webinar, or would like a refresher on what we covered, you can now
download the slides here.